7 Ways Wineries Can Address Consumer Perception of Alternative Packaging
As the wine industry grapples with evolving consumer preferences and environmental concerns, alternative packaging options are becoming increasingly prominent. However, overcoming the skepticism surrounding these options requires a multifaceted approach. Here are seven suggestions and strategies for how winemakers can address consumer perceptions about alternative packaging: 1. Education and Transparency Educating consumers about the environmental benefits and quality of alternative…
